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Online Video Revolution "How to Reinvent and Market Your Business Using Video"

Online Video Revolution "How to Reinvent and Market Your Business Using Video"

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  • ISBN:9781137003072
  • Editorial: Palgrave
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:224
  • Idiomas:Ingles

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People read less and less and rely on video more and more in virtually every aspect of their lives. This work will impart current best practices to illustrate how video can 'bring a brand's personality to life' through custom-tailored spokesperson and rectangular video 'snacks' which help put a human face on a brand.This is a marketer's guide to the online video revolution. It is about media technology and how production and professional video delivery work together to provide the key to generating impressive RO. The authors holistic, metrics-driven approach to video marketing has met phenomenal success for companies like Canon, Legalzoom, eHarmony, Napster, MAD MEN, Jazz @ Lincoln Center, HSBC and Experian, with media consulting for Procter and Gamble, McDonald's, Anheuser-Busch, Intel, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., Philips, Kraft, Best Buy, Brooks Brothers, Philip Morris, JC Penney, Exxon-Mobil and AOL. Online Video Revolution will share their methodologies and creative secrets, updates and upgrades for the new video age.

Dedication Acknowledgements Introduction Lights, Camera, Action! Text Goes to Video-Based Content Video in the Media Mix: Where It's Been and Where It's Going Participate In The Video Transition Creating Video: Top Considerations for Production Success Return on Investment (ROI) Delivery Production Video SEO - The Science of Getting Seen Make Your Videos Social Taking Your Video To The Bank Appendix About John Cecil About Innovate Media

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