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Mostrando 53202 libros encontrados. (2661 páginas).

  • Marketing Finance. Turning Marketing Strategies Into Shareholder Value.

    Marketing Finance. Turning Marketing Strategies Into Shareholder Value.

    Ward, Keith

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750657709
    • Páginas: 349
    • Fecha de edición: 2004

    pvp.40,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities, this is a concise account of how and why you should integrate a financial function ...

  • Operation Risk Control With Basel Ii. Basic Principles And Capital Requirements.

    Operation Risk Control With Basel Ii. Basic Principles And Capital Requirements.

    Chorafas, Dimitris N.

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750659093
    • Páginas: 357
    • Fecha de edición: 2004

    pvp.109,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This text assists risk professionals in preparing their institution to comply with the New Capital Adequacy Framework issued by the Basle Committee on Banking Supervision, which becomes mandatory from January 1, 2006.

  • Credit Risk: From Transaction To Portfolio Management

    Credit Risk: From Transaction To Portfolio Management

    Kimber, Andrew

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750656672
    • Páginas: 256
    • Fecha de edición: 2004

    pvp.109,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This title strives to protect the capital and reputation of the bank while preserving its franchise and optimising long-term profitability. These goals are achieved by recommending suitable credit policies and guidelines; performing due diligence on ...

  • Supply Chain Strategies: Customer Driven And Customer Focused

    Supply Chain Strategies: Customer Driven And Customer Focused

    Hines, Tony

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750655514
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.42,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Highlighting some of the main challenges facing organizations, this text looks at how to select, design and implement successful supply chain strategies in an increasingly competitive environment. Each chapter discusses the issues in relation to ...

  • Retail Strategy: The View From The Bridge.

    Retail Strategy: The View From The Bridge.

    Cuthbertson, Christine

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750656962
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.50,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Combining practitioner insight with academic background, this book offers a useful framework on retail strategy with unusual breadth and depth. It communicates contemporary retail thought from the perspectives of both senior international retailers and expert ...

  • Public Relations: Contemporary Issues And Techniques

    Public Relations: Contemporary Issues And Techniques

    Baines, Paul Egan, John Jefkins, F.

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750657242
    • Páginas: 304
    • Fecha de edición: 2003

    pvp.49,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. This third edition has involved fundamental restructuring ...

  • Customer Relationship Management

    Customer Relationship Management

    Buttle, Francis

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750655026
    • Páginas: 320
    • Fecha de edición: 2003

    pvp.49,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is ...

  • Customer Relationship Management: Perspectives From The Market Place

    Customer Relationship Management: Perspectives From The Market Place

    Knox, Simon Maklan, Stan Payne, Adrian Peppard, Joe Ryals, Lynette

    Butterworth-Heinemann (2003)

    valoración

    • EAN: 9780750656771
    • Páginas: 302
    • Fecha de edición: 2003

    pvp.59,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Based on a systematic management progression developed by Professor Payne, this text seeks to ensure the maximum impact and efficiency of customer relationship management programmes. It backs up these five processes - strategy development, value ...

  • International Retail Marketing: a Case Study Approach

    International Retail Marketing: a Case Study Approach

    Bruce, Margaret Moore, Christopher

    Butterworth-Heinemann (2004)

    valoración

    • EAN: 9780750657488
    • Páginas: 250
    • Fecha de edición: 2004

    pvp.49,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors. The first section of ...

  • Globalizacion y Persona.

    Globalizacion y Persona.

    Diaz, Carlos Varios

    Union Editorial (2003)

    valoración

    • EAN: 9788472093843
    • Páginas: 213
    • Fecha de edición: 2003

    pvp.12,00 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Este libro recoge las ponencias del IX curso sobre valores humanos, celebrado en abril de 2002 y organizado por la asociacion de estudios de axiologia.

  • Contabilidad Bancaria. Financiera, de Gestion y Auditoria.

    Contabilidad Bancaria. Financiera, de Gestion y Auditoria.

    Marin Hernandez, Salvador Martinez Garcia, Francisco Javier

    Piramide (2003)

    valoración

    • EAN: 9788436817263
    • Páginas: 383
    • Fecha de edición: 2003

    pvp.51,95 €

    En stock

    Esta obra, fruto de la actividad de sus autores en el master en Banca y Mercados Financieros organizado e impartido en Santander por la Universidad de Cantabria y el Banco Santander Central Hispano, aborda el ...

  • Requerimientos Informativos de las Empresas Cotizadas

    Requerimientos Informativos de las Empresas Cotizadas

    Larran, Manuel

    Piramide (2003)

    valoración

    • EAN: 9788436817485
    • Páginas: 107
    • Fecha de edición: 2003

    pvp.14,50 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Esta obra describe las obligaciones informativas que tienen que cumplir las compañías que cotizan en bolsa para garantizar la transparencia y eficacia de los mercados. Estos requerimientos se presentan en tres bloques: información anual, información ...

  • Rethinking Sustainability. Power Knowledge, And Institutions.

    Rethinking Sustainability. Power Knowledge, And Institutions.

    Harris, Jonathan

    Michigan U.P. (2003)

    valoración

    • EAN: 9780472089246
    • Páginas: 295
    • Fecha de edición: 2003

    pvp.31,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Bringing together the thoughts of economists, political scientists, anthropologists, philosophers, and agricultural policy professionals, this volume focuses on the issues of sustainability in development. Examining such topics as international trade, political power, gender roles, legal ...

  • Carrots, Sticks And Ethnic Conflict. Rethinking Development Assistance.

    Carrots, Sticks And Ethnic Conflict. Rethinking Development Assistance.

    Esman, Milton Herring, Ronald

    Michigan U.P. (2003)

    valoración

    • EAN: 9780472089277
    • Páginas: 264
    • Fecha de edición: 2003

    pvp.31,95 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Development assistance employs carrots and sticks to influence regimes and obtain particular outcomes: altered economic policies, democratization, relief of suffering from catastrophes. Wealthy nations and international agencies such as the World Bank justify development assistance ...

  • Challenge Of Hegemony. Grand Strategy, Trade, And Domestic Politics.

    Challenge Of Hegemony. Grand Strategy, Trade, And Domestic Politics.

    Lobell, Steven

    Michigan U.P. (2003)

    valoración

    • EAN: 9780472113125
    • Páginas: 245
    • Fecha de edición: 2003

    pvp.68,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    A central challenge facing any great power is choosing whether to punish or cooperate with states that are emerging powers and thus potential challengers. Complexity only increases as competition for finite domestic resources raises debates ...

  • International Capital Flows In Calm And Turbulent Times.

    International Capital Flows In Calm And Turbulent Times.

    Cailloux, Jacques Gottschalk, Ricardo Griffith Jones, Stephany

    Michigan U.P. (2003)

    valoración

    • EAN: 9780472113095
    • Páginas: 352
    • Fecha de edición: 2003

    pvp.93,85 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    International Capital Flows in Calm and Turbulent Times analyzes the financial crises of the late 1990s and draws attention to the type of lenders and investors that triggered and deepened the crises. It concentrates on ...

  • Volatile States. Institutions, Policy, And The Performance Of American States Economies.

    Volatile States. Institutions, Policy, And The Performance Of American States Economies.

    Crain, Marc

    Michigan U.P. (2003)

    valoración

    • EAN: 9780472113033
    • Páginas: 166
    • Fecha de edición: 2003

    pvp.59,75 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Why do American state economies grow at such vastly different rates and manifest such wide differences in living standards? Volatile States identifies the sources of rising living standards by examining the recent economic and fiscal ...

  • Capitalism Not Globalism. Capital Mobility, Central Bank Independence, And The Political Control

    Capitalism Not Globalism. Capital Mobility, Central Bank Independence, And The Political Control

    Roberts, William

    Michigan U.P. (2003)

    valoración

    • EAN: 9780472112937
    • Páginas: 210
    • Fecha de edición: 2003

    pvp.75,25 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    While much has been made of recent changes in the international economy, the mechanisms by which politicians control the economy have not fundamentally changed in the postwar period. In Capitalism, Not Globalism, William Roberts Clark ...

  • Reluctant Partners. a History Of Multilateral Trade Cooperation, 1850-2000.

    Reluctant Partners. a History Of Multilateral Trade Cooperation, 1850-2000.

    Brown, Andrew

    Michigan U.P. (2003)

    valoración

    • EAN: 9780472113057
    • Páginas: 254
    • Fecha de edición: 2003

    pvp.61,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    With globalization drawing countries closer together, greater international cooperation is essential for peace and stability. The collective arrangement made by governments to manage their trade relations is one of the few clear successes. Reluctant Partners ...

  • Changing Paths. International Development And The New Politics Of Inclusion.

    Changing Paths. International Development And The New Politics Of Inclusion.

    Houtzager, Peter Moore, Mike

    Michigan U.P. (2003)

    valoración

    • EAN: 9780472113224
    • Páginas: 300
    • Fecha de edición: 2003

    pvp.64,40 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    After two decades of marketizing, an array of national and international actors have become concerned with growing global inequality, the failure to reduce the numbers of very poor people in the world, and a perceived ...