Rewire your brain for investing success As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions--some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting , Chen argues that investors can change the way they think in order to change the way they invest. She presents four elements that affect investor decision-making and reveals how investors can rewire their brains to make better investing decisions for better returns. Uses neuroscience to explain how successful investors think different Written by an experienced investment advisor who works at one of Australia's premier retail brokers Explains investing using real-world stories about investors from an advisor's perspective When it comes to investing, how you think has a huge impact on how you make investing decisions. Based on the real science of how people think, NeuroInvesting offers every investor a chance to change the way they invest by changing the way they think.
Preface Acknowledgments Part One Being, at ease Chapter 1 Money and Me My Money Personality The Big Five Personality Traits Money and Me Notes Part Two: The Tension from Impulsiveness Chapter 2 Thrills, Ego, and Impulse: Is It Bad; Is It Me? What is Impulsiveness? What About Impulse? Keeping Impulse and Impulsiveness at Tension The Impulsive Meter Notes Chapter 3 Impulsiveness and Our Brain: Dopamine and the Reward Network Impulsiveness and Dopamine Dopamine Neurons Dopamine and the Trader Dopamine Withdrawal Symptoms Novelty Seeking Gene? Dopamine's Engine Room and Neuro-Network Notes Chapter 4 Beating Impulsiveness: Keeping impulse at tension Taut and sharp Serotonin-Effect Right Brain to the Rescue Engaging Rational Brain Setting Rules and Sticking to Them Emotional Pain and Fear In Conflict Brain Loop Be Open Play Your Own Game Notes Part Three: The Tension of Fear Chapter 5 How Did Fear Get Here? Expectations, Let-down and Anxiety A Big Expectation A Clean Slate? Prevalent Fears Personal Fears Notes Chapter 6 Are Fears Bad? Fear Takes the Role You Give It Passing Up Good, Profitable Opportunities Buying at the Top Sucked Into Products with High Yield Counter-Productive Trading Unnecessary Protections Fear Incapacitates Inability to Accept Losses Fear Causes Brain Freeze Fear Costs Notes Chapter 7 Reacquaint with Fear: Been Burnt, Done That The Pandora's Box of Fear Engine Room of Fear Process of Fear The Making of Fear Memories How Real are Memories? Recreating Trading Memories Other Fear Management Techniques Notes Part Four: Instincts At Tension Chapter 8 Emotions and Beliefs: Who is in Control; What is Real? Emotions What Are Emotions? The Emotional Neuro-Network Value of Emotions Emotional Expression of Goals Our Beliefs: The Unspoken Goal Instinct Encapsulates All Notes Chapter 9 Expressions of Instincts: Are Your Instincts Under-Valued? A Culture of Anti-Instinct Your Instinct Awaits Expressing Instincts Home To Instincts The Instinct Meter Mirror Neurons in Trading Workings of Mirror Neurons Practice Instincts Avoid Instinct Killers Avoiding Anti-Instincts Notes Chapter 10 Nurturing NeuroInvest: What is Your Mental Personality? How To Be An Excellent Instinctual Investor NeuroInvesting is A Journey Notes Chapter 11 Summary of the 12 NeuroInvesting Trading Strategies Appendix A Big Five Inventory Questionnaire (adapted) The BFI Scale Scoring Instructions Notes Appendix B Barratt Impulsiveness Scale (Revised) Note Appendix C The Maudsley Medical Questionnaire 1 Note Appendix D Word Connection List 1 Note
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