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Multinationals As Flagship Firms. Regional Business Networks

Multinationals As Flagship Firms. Regional Business Networks

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  • ISBN:9780199258185
  • Editorial: Oxford University Press
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:300
  • Idiomas:Ingles,Inglés

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In this text, Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. In each business network strategic leadership is provided by the flagship firm, which is defined as a multinational enterprise. It has other partners: key suppliers; key customers; key competitors; and key partners in the non-business infrastructure. These business networks are usually located in the "triad" regions of the European Union, North America and Japan. There are strong cross-border network linkages within these regions, but less globalization than regional economic integration. The theory of the flagship firm/five partners model is applied to the telecommunications, chemicals, automotive and electronics sectors, amongst others, and the book reports on both empirical studies and field research of the international competitiveness of these sectors.

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