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Momentum. Igniting Social Change In The Connected Age.

Momentum. Igniting Social Change In The Connected Age.

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  • ISBN:9780787984441
  • Editorial: Jossey - Bass Publishers
  • Fecha de la edición:
  • Encuadernación:Tapa dura
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:240
  • Idiomas:Ingles,Inglés

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This title offers a new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures? The answers to these questions lie within "Momentum", a fresh, zestful way of thinking about and organizing social change work. Today's digital tools - including but not limited to e-mail, the Web, cell phones, personal digital assistants (PDAs), even iPods - promote interactivity and connectedness. But as "Momentum" shows, these new social media tools are important not for their wizardry but because they connect us to one another in inexpensive, accessible, and massively scalable ways.

Preface : the promise of connected activism
1 Celebrating self-determination : developing a mind-set of powerfulness 11
2 Becoming a connected activist : enhancing the effectiveness of social media 25
3 Beyond bowling alone : leveraging social networks for social change 39
4 All aboard! : embracing the leveling effect of social media 59
5 Embracing authentic conversations : overcoming the listening deficit 71
6 Powering the edges : shifting power from the inside out 83
7 Encouraging individual activism : working together to optimize your efforts 99
8 Peeking into the digital future : balancing the opportunities ahead 113
9 My diet starts next Tuesday : embracing a recipe for success now 133
10 Are we there yet? Measuring progress in new ways 143
11 The future of funding : rethinking philanthropy and fundraising using social media 157
Conclusion : moving forward as a connected activist 175
Resource A Free Schuylkill River uses CitizenSpeak to expand its coalition by Jo Lee 179
Resource B The Cluetrain manifesto by Christopher Locke and Doc Searls and David Weinberger and Rich Levine

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