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Mission And Money "Understanding The University"

Understanding The University

Mission And Money "Understanding The University". Understanding The University

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  • ISBN:9780521515108
  • Editorial: Cambridge University Press
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:356
  • Idiomas:Ingles,Inglés

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Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.

1 An Introduction to the Higher Education Industry 1
2 The Higher Education Business and the Business of Higher Education - Now and Then 9
3 Is Higher Education Becoming Increasingly Competitive? 39
4 The Two-Good Framework: Revenue, Mission, and Why Colleges Do What They Do 58
5 Tuition, Price Discrimination, and Financial Aid 77
6 The Place of Donations in Funding the Higher Education Industry 102
7 Endowments and Their Management: Financing the Mission 130
8 Generating Revenue from Research and Patents 149
9 Other Ways to Generate Revenue - Wherever It May Be Found: Lobbying, the World Market, and Distance Education 162
10 Advertising, Branding, and Reputation 175
11 Are Public and Nonprofit Schools "Businesslike"? Cost-Consciousness and the Choice between Higher Cost and Lower Cost Faculty 196
12 Not Quite an Ivory Tower: Schools Compete by Collaborating 206
13 Intercollegiate Athletics: Money or Mission? 218
14 Mission or Money: What Do Colleges and Universities Want from Their Athletic Coaches and Presidents? 251
15 Concluding Remarks: What Are the Public Policy Issues? 278
Appendix 295
References 309
Index 333

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