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Meta-Luxury "Brands and the Culture of Excellence"

Meta-Luxury "Brands and the Culture of Excellence"

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  • ISBN:9780230293571
  • Editorial: Palgrave
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:224
  • Idiomas:Ingles

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Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of Meta-luxury. Conversations include: Salvatore Accardo * Hans Peter Danuser von Platen * Paolo Fazioli * Simon Jacomet * Francis Kurkdjian * Kazumi Murose * Horacio Pagani * Renzo Piano * Dr Michael Scott * Francesco Trapani.

Foreword Acknowledgements About the book Introduction Defining Meta-luxury Conversation: Renzo Piano The Pillars of Meta-luxury Conversation: Dr Michael Scott Craftsmanship Conversation: Horacio Pagani Conversation: Simon Jacomet Focus Conversation: Paolo Fazioli Conversation: Francis Kurkdjian History Conversation: Kazumi Murose Conversation: Francesco Trapani Rarity Conversation: Hans Peter Danuser von Platen The Pillars of Meta-luxury in Summary The Economy of Meta-luxury Conversation: Salvatore Accardo Manifesto Sources & Bibliography

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