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Libros de Marketing
Mostrando 2412 libros encontrados. (121 páginas).
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Marketing Electronico para Pymes. como Vender, Promocionar y Posicionarse en Internet
Cruz Herradon, Ana
Ra-Ma (2009)
- EAN: 9788478979202
- Páginas: 264
- Fecha de edición: 2009
pvp.19,90 €
Sin Stock. Posibilidad entre 3 y 7 días
Esta obra está dirigida a todos aquellos profesionales de las PYMES que estén interesados en la venta, promoción y posicionamiento de su empresa en Internet y desconocen la forma más sencilla de acercarse al marketing ...
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Public Health Branding "Applying Marketing For Social Change"
Applying Marketing For Social ChangeEvans, David
Oxford University Press (2008)
- EAN: 9780199237135
- Páginas: 320
- Fecha de edición: 2008
pvp.50,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established ...
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The Handbook Of Field Marketing "A Complete Guide To Understanding And Outsourcing Face-To-Face D"
A Complete Guide To Understanding And Outsourcing Face-To-Face DWilliams, Alison
Kogan Page (2009)
- EAN: 9780749456269
- Páginas: 272
- Fecha de edición: 2009
pvp.29,05 €
Sin Stock. Posibilidad entre 11 y 20 dias
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an ...
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Ads To Icons "How Advertising Succeeds In a Multimedia Age"
How Advertising Succeeds In a Multimedia AgeSpringer, Paul
Kogan Page (2009)
- EAN: 9780749456474
- Páginas: 400
- Fecha de edición: 2009
pvp.29,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and ...
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More Guerrilla Marketing Research
Kaden, Robert
Kogan Page (2009)
- EAN: 9780749455477
- Páginas: 304
- Fecha de edición: 2009
pvp.27,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
More Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money ...
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Qualitative Research "Good Decision Making Through Understanding People, Cultures And"
Good Decision Making Through Understanding People, Cultures AndKeegan, Sheila
Kogan Page (2009)
- EAN: 9780749454647
- Páginas: 272
- Fecha de edición: 2009
pvp.36,35 €
Sin Stock. Posibilidad entre 11 y 20 dias
Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the ...
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Shopper Marketing "How To Increase Purchase Decisions At The Point Of Sale"
How To Increase Purchase Decisions At The Point Of SaleStählberg, Markus
Kogan Page (2009)
- EAN: 9780749457020
- Páginas: 240
- Fecha de edición: 2009
pvp.43,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of sale. The goal of shopper marketing is to influence purchase decisions ...
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Marketing "The Basics"
Moore, Karl
Routledge (2009)
- EAN: 9780415779005
- Páginas: 256
- Fecha de edición: 2009
pvp.19,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
If you have a product youre looking to market, or youre seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers ...
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Marketing "A Critical Introduction"
A Critical IntroductionHackley, Christopher
Sage Publications (2009)
- EAN: 9781412911498
- Páginas: 192
- Fecha de edición: 2009
pvp.33,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
"I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done ...
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Brand Lands, Hot Spots And Cool Spaces "Welcome To The Third Place And The Total Marketing Experience"
Welcome To The Third Place And The Total Marketing ExperienceMikunda, Christian
Kogan Page (2006)
- EAN: 9780749445737
- Páginas: 260
- Fecha de edición: 2006
pvp.27,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
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The Complete E-Commerce Book
Reynolds, Janice
CMP (2004)
- EAN: 9781578203123
- Páginas: 374
- Fecha de edición: 2004
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
"The Complete E-Commerce Book" offers a wealth of information on how to design, build and maintain a successful web-based business...Many of the chapters are filled with advice and information on how to incorporate current e-business ...
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La Revolución de los Blogs
Orihuela, José Luis
La Esfera de los Libros (2006)
- EAN: 9788497344982
- Páginas: 283
- Fecha de edición: 2006
pvp.16,00 €
Sin Stock. Posibilidad entre 3 y 7 días
Los weblogs, blogs, cuadernos de bitácora o simplemente bitácoras son los sitios web personales que están poniendo la Red al alcance de todo el mundo. Éste es un libro para aquellos que alguna vez se ...
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Digimarketing
Wertime, Kent
Wiley & Sons Ltd. (2008)
- EAN: 9780470822319
- Páginas: 420
- Fecha de edición: 2008
pvp.33,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
'We are all DigiMarketers now' - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind ...
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Marketing In Developing Countries: Nigerian Advertising In a Global And Technological Economy
Alozie, Emmanuel E.
Routledge (2009)
- EAN: 9780789001412
- Páginas: 144
- Fecha de edición: 2009
pvp.94,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact ...
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E-Relationships In Marketing: Advances In Theory And Practice
Sweeney, Arthur
Routledge (2009)
- EAN: 9780415990509
- Páginas: 224
- Fecha de edición: 2009
pvp.40,75 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Internet is expected to be at the heart of future innovations in services marketing, but can it facilitate relationships between companies and their customers? This is a critical question because generally organizations that take ...
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Busque Compare y si Encuentra un Libro Mejor Comprelo
Gonzalez Rodriguez, Sergio
Editorial Electa (2009)
- EAN: 9788481564686
- Páginas: 208
- Fecha de edición: 2009
pvp.23,00 €
Sin Stock. Posibilidad entre 3 y 7 días
Un curioso e interesante recorrido por los anuncios más célebres de la historia de la publicidad española.
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Market Segmentation Success: Making It Happen!
Dibb, Sally
Routledge (2008)
- EAN: 9780789029188
- Páginas: 204
- Fecha de edición: 2008
pvp.46,55 €
Sin Stock. Posibilidad entre 11 y 20 dias
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation ...
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Concise Encyclopedia Of Professional Services Marketing
Clow, Kenneth E.
Routledge (2008)
- EAN: 9780789036902
- Páginas: 180
- Fecha de edición: 2008
pvp.109,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide ...
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Interpretation In Social Life, Social Science, And Marketing
O'Shaughnessy, John
Routledge (2009)
- EAN: 9780415777582
- Páginas: 236
- Fecha de edición: 2009
pvp.145,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new ...
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De la Miseria Humana en el Medio Publicitario
Grupo Marcuse
Editorial Melusina (2009)
- EAN: 9788496614741
- Páginas: 216
- Fecha de edición: 2009
pvp.10,00 €
Sin Stock. Posibilidad entre 3 y 7 días
El crecimiento es imprescindible para mantener una economía fuerte, y no se pueden producir más mercancías sin estimular a la vez los deseos de consumirlas. Cada día nos vemos sometidos a más de tres mil ...
