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Libros de Marketing

Mostrando 2403 libros encontrados. (121 páginas).

  • Consumer Behaviour.

    Consumer Behaviour.

    Evans, Michael Foxall, G.

    Wiley & Sons Ltd. (2006)

    valoración

    • EAN: 9780470093528
    • Páginas: 496
    • Fecha de edición: 2006

    pvp.67,35 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration ...

  • Strumenti Operativi Per le Decisioni Di Marketing.

    Strumenti Operativi Per le Decisioni Di Marketing.

    Cecchinato, F. Collesei, Umberto Iseppon, M. Vescovi, T.

    Cedam (2005)

    valoración

    • EAN: 9788813260859
    • Páginas: 300
    • Fecha de edición: 2005

    pvp.51,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Online Marketing: a Customer-Led Approach.

    Online Marketing: a Customer-Led Approach.

    Charlesworth, Alan Esen, Rita Gay, Richard

    Oxford University Press (2006)

    valoración

    • EAN: 9780199265855
    • Páginas: 528
    • Fecha de edición: 2006

    pvp.60,05 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Online Marketing: A Customer Led Approach" provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts ...

  • Cause Related Marketing: Who Cares Wins.

    Cause Related Marketing: Who Cares Wins.

    Adkins, Sue

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750662147
    • Páginas: 307
    • Fecha de edición: 2005

    pvp.36,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Cause Related Marketing: Who cares wins, second edition" positions cause related marketing in the context of marketing, corporate social responsibility and corporate community investment. Exploring 'who cares and why', the text provides research analysis into ...

  • Design Drivers: a Blueprint For Marketing And Innovation.

    Design Drivers: a Blueprint For Marketing And Innovation.

    Bruce, Margaret Cooper, Russell Daly, Lew Hands, D. Wootton, A.

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750661270
    • Páginas: 224
    • Fecha de edición: 2005

    pvp.46,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

  • Innovative Marketing Communications: Strategies For The Events Industry.

    Innovative Marketing Communications: Strategies For The Events Industry.

    Masterman, Guy Wood, Emma

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750663618
    • Páginas: 288
    • Fecha de edición: 2005

    pvp.49,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Innovative Marketing Communications for Events Management" provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for ...

  • Airport Marketing: Strategies To Cope With The New Millennium Environment.

    Airport Marketing: Strategies To Cope With The New Millennium Environment.

    Jarach, David

    Ashgate (2005)

    valoración

    • EAN: 9780754640851
    • Páginas: 154
    • Fecha de edición: 2005

    pvp.81,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    "Airport Marketing" examines the new management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how ...

  • Marketing And Multicultural Diversity.

    Marketing And Multicultural Diversity.

    Rao, C.P.

    Ashgate (2006)

    valoración

    • EAN: 9780754643265
    • Páginas: 275
    • Fecha de edición: 2006

    pvp.100,10 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as ...

  • Marketing Due Diligence

    Marketing Due Diligence

    Mcdonald, Malcolm

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750667272
    • Páginas: 300
    • Fecha de edición: 2005

    pvp.45,00 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation ...

  • Heritage Marketing

    Heritage Marketing

    Misiura, Shashi

    Butterworth-Heinemann (2005)

    valoración

    • EAN: 9780750663182
    • Páginas: 256
    • Fecha de edición: 2005

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how ...

  • A Focused Issue On The Marketing Process In Organizational Competence

    A Focused Issue On The Marketing Process In Organizational Competence

    Sanchez, Ron

    Jai Press (2005)

    valoración

    • EAN: 9780762312092
    • Páginas: 252
    • Fecha de edición: 2005

    pvp.109,20 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory.

    Each volume in RCBM will be ...

  • Review Of Marketing Research: V. 2

    Review Of Marketing Research: V. 2

    Malhorta, Naresh

    M.E. Sharpe (2005)

    valoración

    • EAN: 9780765613059
    • Páginas: 256
    • Fecha de edición: 2005

    pvp.135,60 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, ...

  • The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions

    The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions

    Lusch,Robert F.

    M.E. Sharpe (2006)

    valoración

    • EAN: 9780765614902
    • Páginas: 416
    • Fecha de edición: 2006

    pvp.142,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and ...

  • Global Marketing

    Global Marketing

    Gillespie, Kate

    Houghton Mifflin International (2006)

    valoración

    • EAN: 9780618659531
    • Páginas: 576
    • Fecha de edición: 2006

    pvp.61,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    The text presents students with a balanced perspective of both the global forces that require managers to increasingly co-ordinate marketing decisions across national markets and the enduring cultural differences that demand localisation. This book features: ...

  • Marketing Revolution

    Marketing Revolution

    Gamble, Paul

    Kogan Page (2005)

    valoración

    • EAN: 9780749443856
    • Páginas: 320
    • Fecha de edición: 2005

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics ...

  • The 50 Plus Market

    The 50 Plus Market

    Stroud, Dick

    Kogan Page (2005)

    valoración

    • EAN: 9780749442583
    • Páginas: 336
    • Fecha de edición: 2005

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ...

  • Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

    Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

    Michael, Alex

    Butterworth-Heinemann (2006)

    valoración

    • EAN: 9780750667470
    • Páginas: 256
    • Fecha de edición: 2006

    pvp.36,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Global business-to-consumer mobile and wireless revenues are predicted to reach GBP120 billion by the end of 2004, and mobile marketing has now become a mainstream marketing tool. To achieve such tremendous gains, marketers must identify ...

  • Guerrilla Marketing Research

    Guerrilla Marketing Research

    Kaden, Robert

    Kogan Page (2006)

    valoración

    • EAN: 9780749445744
    • Páginas: 256
    • Fecha de edición: 2006

    pvp.30,90 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and mid-sized businesses can benefit from conducting focus ...

  • Media Promotion And Marketing For Broadcasting, Cable And The Internet

    Media Promotion And Marketing For Broadcasting, Cable And The Internet

    Eastman, Susan

    Focal Press (2006)

    valoración

    • EAN: 9780240807621
    • Páginas: 336
    • Fecha de edición: 2006

    pvp.45,50 €

    Sin Stock. Posibilidad entre 11 y 20 dias

    This fifth edition of the successful "Promotion and Marketing for Broadcasting, Cable, and the Web", 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, "Media Promotion and ...

  • Guía Franquicias de España 2006

    Guía Franquicias de España 2006

    Barbadillo Asociados.

    Barbadillo Asociados Consultor (2006)

    valoración

    • EAN: 9788493243142
    • Páginas: 267
    • Fecha de edición: 2006

    pvp.25,96 €

    Sin Stock. Posibilidad entre 3 y 7 días

    Completa guia, incluye mas de 1,000 franquicias. Contenido: Indice alfabetico. Indice por sectores. Indice anunciantes. Opinion. Estadisticas. Ferias de franquicia. Fichas tecnicas.