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Libros de Marketing
Mostrando 2402 libros encontrados. (121 páginas).
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Realizacion de la Actividad de Venta Tecnica.
Varios
Ideas Propias (2005)
- EAN: 9788496585737
- Páginas: 318
- Fecha de edición: 2005
pvp.20,95 €
En stock
Con este manual, el lector podrá adquirir conocimientos que le permitirán utilizar eficazmente las técnicas de venta, así como los distintos procesos de negociación.
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Il Marketing Internazionale Piattaforma Della Globalizzazione
De Lorenzi, Giorgio
Cedam (2005)
- EAN: 9788813260446
- Páginas: 244
- Fecha de edición: 2005
pvp.26,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
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A Twenty-First Century Guide To Aldersonian Marketing Thought.
Shapiro, Sidney Tamilia, Robert Wooliscroft, Ben
Springer (2005)
- EAN: 9780387261751
- Páginas: 603
- Fecha de edición: 2005
pvp.137,25 €
Sin Stock. Posibilidad entre 11 y 20 dias
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Marketing Mistakes And Successes
Hartley, Robert
Wiley & Sons Ltd. (2005)
- EAN: 9780471743217
- Páginas: 368
- Fecha de edición: 2005
pvp.47,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions ...
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Consumer Behaviour.
Evans, Michael Foxall, G.
Wiley & Sons Ltd. (2006)
- EAN: 9780470093528
- Páginas: 496
- Fecha de edición: 2006
pvp.67,35 €
Sin Stock. Posibilidad entre 11 y 20 dias
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration ...
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Strumenti Operativi Per le Decisioni Di Marketing.
Cecchinato, F. Collesei, Umberto Iseppon, M. Vescovi, T.
Cedam (2005)
- EAN: 9788813260859
- Páginas: 300
- Fecha de edición: 2005
pvp.51,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
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Online Marketing: a Customer-Led Approach.
Charlesworth, Alan Esen, Rita Gay, Richard
Oxford University Press (2006)
- EAN: 9780199265855
- Páginas: 528
- Fecha de edición: 2006
pvp.60,05 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Online Marketing: A Customer Led Approach" provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts ...
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Cause Related Marketing: Who Cares Wins.
Adkins, Sue
Butterworth-Heinemann (2005)
- EAN: 9780750662147
- Páginas: 307
- Fecha de edición: 2005
pvp.36,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Cause Related Marketing: Who cares wins, second edition" positions cause related marketing in the context of marketing, corporate social responsibility and corporate community investment. Exploring 'who cares and why', the text provides research analysis into ...
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Design Drivers: a Blueprint For Marketing And Innovation.
Bruce, Margaret Cooper, Russell Daly, Lew Hands, D. Wootton, A.
Butterworth-Heinemann (2005)
- EAN: 9780750661270
- Páginas: 224
- Fecha de edición: 2005
pvp.46,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
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Innovative Marketing Communications: Strategies For The Events Industry.
Masterman, Guy Wood, Emma
Butterworth-Heinemann (2005)
- EAN: 9780750663618
- Páginas: 288
- Fecha de edición: 2005
pvp.49,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Innovative Marketing Communications for Events Management" provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for ...
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Airport Marketing: Strategies To Cope With The New Millennium Environment.
Jarach, David
Ashgate (2005)
- EAN: 9780754640851
- Páginas: 154
- Fecha de edición: 2005
pvp.81,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Airport Marketing" examines the new management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how ...
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Marketing And Multicultural Diversity.
Rao, C.P.
Ashgate (2006)
- EAN: 9780754643265
- Páginas: 275
- Fecha de edición: 2006
pvp.100,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as ...
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Marketing Due Diligence
Mcdonald, Malcolm
Butterworth-Heinemann (2005)
- EAN: 9780750667272
- Páginas: 300
- Fecha de edición: 2005
pvp.45,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation ...
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Heritage Marketing
Misiura, Shashi
Butterworth-Heinemann (2005)
- EAN: 9780750663182
- Páginas: 256
- Fecha de edición: 2005
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how ...
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A Focused Issue On The Marketing Process In Organizational Competence
Sanchez, Ron
Jai Press (2005)
- EAN: 9780762312092
- Páginas: 252
- Fecha de edición: 2005
pvp.109,20 €
Sin Stock. Posibilidad entre 11 y 20 dias
This first volume of Research in Competence-Based Management (RCBM) signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory.
Each volume in RCBM will be ... -
Review Of Marketing Research: V. 2
Malhorta, Naresh
M.E. Sharpe (2005)
- EAN: 9780765613059
- Páginas: 256
- Fecha de edición: 2005
pvp.135,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, ...
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The Service-Dominant Logic Of Marketing: Dialog, Debate, And Directions
Lusch,Robert F.
M.E. Sharpe (2006)
- EAN: 9780765614902
- Páginas: 416
- Fecha de edición: 2006
pvp.142,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and ...
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Global Marketing
Gillespie, Kate
Houghton Mifflin International (2006)
- EAN: 9780618659531
- Páginas: 576
- Fecha de edición: 2006
pvp.61,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
The text presents students with a balanced perspective of both the global forces that require managers to increasingly co-ordinate marketing decisions across national markets and the enduring cultural differences that demand localisation. This book features: ...
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Marketing Revolution
Gamble, Paul
Kogan Page (2005)
- EAN: 9780749443856
- Páginas: 320
- Fecha de edición: 2005
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics ...
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The 50 Plus Market
Stroud, Dick
Kogan Page (2005)
- EAN: 9780749442583
- Páginas: 336
- Fecha de edición: 2005
pvp.45,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ...
