Marketing Communication. New Approaches, Technologies, And Styles.

Compartir en:

Kimmel, Allan J.

(0 Comentarios)
Comenta y valora este libro

pvp.36,40 €

Sin Stock. Posibilidad entre 11 y 20 dias

ISBN:9780199276950
Editorial: Oxford University Press
Fecha de la edición:2005
Encuadernación:
Dimensiones: 0 cm x 0 cm
Nº Pág.:299
Idiomas:Ingles,Inglés

Materias:

/ Marketing

"Marketing Communication: New Approaches, Technologies, and Styles" brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.