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Libros de Marketing
Mostrando 2412 libros encontrados. (121 páginas).
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Reverse Psychology Marketing: The Death Of Traditional Marketing And The Rise Of The New "Pull" Game
Foscht,Thomas Sinha, Indrajit
Palgrave (2006)
- EAN: 9780230507548
- Páginas: 216
- Fecha de edición: 2006
pvp.36,40 €
Sin Stock. Posibilidad entre 11 y 20 dias
Something deeper and more substantial is afoot in business today, which is changing the familiar management script. The tables have been turned on the fortunes of many long-established firms. The authors believe that a majority ...
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Marketing In The Emerging Markets Of Islamic Countries
Marinov, Marin
Palgrave (2006)
- EAN: 9781403991737
- Páginas: 224
- Fecha de edición: 2006
pvp.91,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely ...
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Marketing Competences And Strategic Flexibility In China
Li-Hua, Richard Yonggui Wang
Macmillan Publishers (2006)
- EAN: 9780230013506
- Páginas: 280
- Fecha de edición: 2006
pvp.100,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are ...
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Next. Now.: Trends For The Future
Matathia,Ira Salzman, Marian
Macmillan Publishers (2007)
- EAN: 9781403975645
- Páginas: 320
- Fecha de edición: 2007
pvp.29,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the ...
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Key Concepts In E-Commerce
Charlesworth, Alan
Palgrave (2007)
- EAN: 9780230516717
- Páginas: 328
- Fecha de edición: 2007
pvp.23,65 €
Sin Stock. Posibilidad entre 11 y 20 dias
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular ...
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Marketing Strategy And Management
Baker,Michael J.
Macmillan Publishers (2007)
- EAN: 9781403986276
- Páginas: 608
- Fecha de edición: 2007
pvp.65,50 €
Sin Stock. Posibilidad entre 11 y 20 dias
The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it retains the traditional functional approach to marketing but incorporates current research and topical examples ...
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Sales Management: Theory And Practice
Donaldson, Bill
Macmillan Publishers (2007)
- EAN: 9780333998519
- Páginas: 376
- Fecha de edición: 2007
pvp.58,25 €
Sin Stock. Posibilidad entre 11 y 20 dias
Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over recent years. Taking into account and exploring these ...
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Fashion Marketing: Contemporary Issues
Bruce, Margaret Hines, Tony
Butterworth-Heinemann (2006)
- EAN: 9780750668972
- Páginas: 352
- Fecha de edición: 2006
pvp.46,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of "Fashion Marketing" has been revised and expanded to incorporate the major changes in the fashion ...
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Marketing Due Diligence: Reconnecting Strategy To Share Price
Mcdonald, Malcolm Smith,Brian C. Ward, Keith
Butterworth-Heinemann (2007)
- EAN: 9780750683425
- Páginas: 256
- Fecha de edición: 2007
pvp.46,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world ...
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Marketing And Football: An International Perspective
Chadwick,Simon Desbordes,Michel
Butterworth-Heinemann (2006)
- EAN: 9780750682046
- Páginas: 544
- Fecha de edición: 2006
pvp.46,15 €
Sin Stock. Posibilidad entre 11 y 20 dias
Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the ...
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International Direct Marketing: Principles, Best Practices, Marketing Facts
Hesse, Jurgen Krafft, Manfred Peters, Kay Rinas, Diane
Springer (2007)
- EAN: 9783540396314
- Páginas: 400
- Fecha de edición: 2007
pvp.74,85 €
Sin Stock. Posibilidad entre 11 y 20 dias
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic ...
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Pricing Tactics, Strategies, And Outcomes. 2 Vols. Set.
Johnson, Justin P. Waldman, Michael
Edward Elgar (2007)
- EAN: 9781845424763
- Páginas: 1264
- Fecha de edición: 2007
pvp.574,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
The economics literature on pricing and pricing tactics has made huge progress in the last few decades mostly due to the influence of the asymmetric information and game theory revolutions in microeconomic theory. This authoritative ...
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International Marketing. 3 Vols. Set.
Paliwoda, Stanley Ryans, John K.
Edward Elgar (2007)
- EAN: 9781843766490
- Páginas: 1722
- Fecha de edición: 2007
pvp.750,00 €
Sin Stock. Posibilidad entre 11 y 20 dias
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Darse a Conocer. la Empresa ante los Medios de Comunicacion.
Perez-Latre, Francisco Javier
Cie inversiones editoriales dossat, S.L. (2007)
- EAN: 9788496437616
- Páginas: 159
- Fecha de edición: 2007
pvp.15,00 €
Sin Stock. Posibilidad entre 3 y 7 días
Cuando las empresas y las instituciones quieren poner en práctica sus estrategias de comunicación se encuentran con un panorama complejo y fragmentado. Si quieren hacer llegar su mensaje a los medios y a sus públicos ...
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Fundamentals Of Marketing
Desmond, John Stone, Marilyn A.
Routledge (2007)
- EAN: 9780415370974
- Páginas: 384
- Fecha de edición: 2007
pvp.52,80 €
Sin Stock. Posibilidad entre 11 y 20 dias
"Fundamentals of Marketing" provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public ...
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Microfranchising. Creating Wealth At The Bottom Of The Pyramid.
Dyer, W. Gibb Fairbourne, Jason. Gibson, Stephen W.
Edward Elgar (2007)
- EAN: 9781847201089
- Páginas: 240
- Fecha de edición: 2007
pvp.99,95 €
Sin Stock. Posibilidad entre 11 y 20 dias
Poverty remains one of the most intractable problems in the developing world. Microfranchising offers great promise in alleviating poverty by aiding in the foundation of locally owned businesses. Microfranchising is defined as small businesses whose ...
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Marketing y Cosmética.
Garcillan López-Rua, Mencia De
Esic (2007)
- EAN: 9788473564878
- Páginas: 176
- Fecha de edición: 2007
pvp.16,00 €
Sin Stock. Posibilidad entre 3 y 7 días
El libro tiene una orientación práctica, presenta conceptos y aplicaciones claves para profesionales y estudiantes interesados en la disciplina del marketing y el sector de la cosmética. El principal objetivo de esta obra es analizar ...
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Telephone Interviewer'S Handbook: How To Conduct Standardized Conversations
Gwartney,Patricia A.
Wiley & Sons Ltd. (2007)
- EAN: 9780787986384
- Páginas: 384
- Fecha de edición: 2007
pvp.29,10 €
Sin Stock. Posibilidad entre 11 y 20 dias
This essential resource offers new interviewers training on all aspects of conducting telephone interviews. The volume reviews the types of surveys, the interviewer's role in the survey process, research on survey research, ethics, laws that ...
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Arts Marketing Insights: The Dynamics Of Building And Retaining Performing Arts Audiences
Bernstein, Joanne Scheff
Wiley & Sons Ltd. (2006)
- EAN: 9780787978440
- Páginas: 320
- Fecha de edición: 2006
pvp.34,60 €
Sin Stock. Posibilidad entre 11 y 20 dias
The best of proven marketing wisdom and new ideas to bring arts marketing into the future
This resource shows arts managers and marketers how to reevaluate their marketing strategies in light of changes in ... -
Marketing Research: Concepts, Practices, And Cases
Easwaran, Sunanda Singh, Sharmila J.
Oxford University Press (2006)
- EAN: 9780195676969
- Páginas: 616
- Fecha de edición: 2006
pvp.10,90 €
Sin Stock. Posibilidad entre 11 y 20 dias
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and ...
