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Arts Marketing Insights: The Dynamics Of Building And Retaining Performing Arts Audiences

Arts Marketing Insights: The Dynamics Of Building And Retaining Performing Arts Audiences

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  • ISBN:9780787978440
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
  • Encuadernación:Tapa dura
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:320
  • Idiomas:Ingles,Inglés

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The best of proven marketing wisdom and new ideas to bring arts marketing into the future
This resource shows arts managers and marketers how to reevaluate their marketing strategies in light of changes in their audiences, the economy, and the place the arts hold in people's lives. Bernstein provides important new perspectives on how to view the needs of performing arts audiences in this age of increased competition for leisure time activities, little arts education among the young, and today's pervasive marketing focus on customer convenience and relationship building. She offers both long-range marketing planning and short-term solutions, helping readers conduct research and provide top-notch customer service.

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