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Mastering Marketing.

Mastering Marketing.

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  • ISBN:9781854183231
  • Editorial: Thorogood
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:366
  • Idiomas:

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The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department.

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling 'tricks', it provides techniques for building and maintaining a long-term profitable market position.

Particularly useful to managers newly appointed to the marketing department, or those wishing to liaise more closely with it, this book will also prove invaluable to owner-managers wishing to adopt a more structured approach to business development.

1. The power of marketing

Part I: Effectiveness is more important than efficiency

Part II: The law of supply and demand

1. How marketing works
2. Choosing your customers
3. The marketing mix

Part I: The product

Part II: Marketing pricing

Part III: Your route to market - distribution

Part IV: Marketing promotion and communications

1. The marketing plan
2. The marketing audit
3. Getting the feedback

Appendix: Workbook: Planning a campaign


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