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Marketing

Marketing

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  • ISBN:9781137348241
  • Editorial: Palgrave
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:320
  • Idiomas:Ingles

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Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.

1. Marketing, Markets, Competition and Co-operation 2. Understanding the Customer 3. Marketing Research 4. Segmentation, Targeting and Positioning 5. Branding 6. Value and Price 7. Delivering Service 8. Marketing Operations and Distribution 9. Integrated Marketing Communications 10. Relationship Marketing 11. Marketing and Ethics 12. Marketing Planning and Strategy

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