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Marketing Strategies: a Twenty-First Century Approach

Marketing Strategies: a Twenty-First Century Approach

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pvp.60,27 €

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  • ISBN:9780273651925
  • Editorial: Prentice Hall
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:264
  • Idiomas:Inglés,Ingles

Materias:

For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies.
This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner.
With a strong case based approach, and co-written by a Senior Examiner for the CIM, bringing a plethora of CIM cases, this cutting edge text will bring students bang up-to-date with recent developments in the fields of sustainability, new technology and the learning organisation

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