user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Marketing Retail Financial Services To The Hispanic Community.

Marketing Retail Financial Services To The Hispanic Community.

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.49,00 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780470152669
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
  • Encuadernación:Tapa dura
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:208
  • Idiomas:Ingles,Inglés

Materias:

This is a practical guide for financial professionals who want to better serve today's growing Hispanic market. In this practical resource, successful consultant, Blaire Borthayre shares her experiences serving the Hispanic market with those in the field of finance. Filled with in depth insight, this book is designed to assist companies and individuals in financial services attract and serve the growing Hispanic market segment. Borthayre begins by outlining the four Hispanic market segments in the United States and then moves on to teach readers how to identify the segments they'd like to reach. Borthayre also addresses important issues such as customer service, cultural norms, effective advertising, social demographics, and networking strategies for recruiting and hiring Hispanic employees. With this book as their guide, readers will gain a firm understanding of exactly what it takes to market retail financial services to today's growing Hispanic community.

Otros libros de Marketing