user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Marketing In Travel And Tourism

Marketing In Travel And Tourism

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.43,40 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780750686938
  • Editorial: Elsevier Science Publishers
  • Fecha de la edición:
  • Número de la edición: 4
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:528
  • Idiomas:Ingles,Inglés

Materias:

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21stC. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.

Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.

Otros libros de Middleton, Victor

Otros libros de Turismo