Market Matters: Exploring Cultural Processes In The Global Marketplace.

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Garsten, Christina, Lindh, M.

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pvp.85,80 €

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ISBN:9781403917577
Editorial: Macmillan Publishers
Fecha de la edición:2004
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Nº Pág.:224
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/ Economía Internacional

Globalization of trade and organizational change increase the impact of markets in peoples lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other
actors in Western market economies perceive, model, and use markets. It
provides an ethnographic window into the cultural processes of contemporary
markets; how people employ the market to solve problems, create capital,
gain political ends, challenge economic processes, and delineate moral
values and responsibilities.

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