Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human variables and exogenous factors that need be included in the creation of models and policies. Marconomics sets an initial framework on which further social scientific research may advance an improved understanding of the discipline.
Section One: The Flagging World of
Mainstream Classical Economics
Chapter One: Economics of Power -
Failure of Classic Economics
Chapter Two: Origin of the Economic
Belief System
Chapter Three: The View of Notables:
Questioning the Creed
Chapter Four: Works of Dissent
Chapter Five: Discarding the Tenets of
Belief, Part One - the General Case
Chapter Six: Discarding the Tenets of
Belief, Part Two - from Business
Section Two: The Shift Toward Behavioural
Economics
Chapter Seven: The Emergence of
Behavioural Economics
Chapter Eight: Shifting Toward Economic
Reality in the Marketplace
Chapter Nine: The Role of Buyer
Behaviour and Economics
Section Three: Introduction to
Marconomics
Chapter Ten: Major Variables of Economic
Performance
Chapter Eleven: Scientific Evidence from
the Marketplace
Chapter Twelve: The Economy in Four
Dimensions
Section Four: Building Marconomic Models
and Society
Chapter Thirteen: The Entrepreneurial
Economy
Chapter Fourteen: The Managed Economy
Chapter Fifteen: The Mass Market
Economy
Section Five: Advance the Future
Chapter Sixteen: MArconomics; Future
Direction for Research
Chapter Seventeen: Revisiting Priorities
Chapter Eighteen: Toward a Creative
Economy
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