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M: Business

M: Business

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  • ISBN:9781266886201
  • Editorial: UK-Mcgraw-Hill
  • Fecha de la edición:
  • Número de la edición: 8
  • Encuadernación:
  • Nº Pág.:400
  • Idiomas:Inglés

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M: Business is designed to be brief, highly visual, and flexible for todays digital and entrepreneurial students. Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled mixture of exciting, fresh content and resources to support active learning. M: Business represents a great value in the brief Introduction to Business market with a focus on currency, accuracy, and a robust teaching and learning package via McGraw Hill Connect®.

PART ONE: BUSINESS IN A CHANGING WORLD
1 The Dynamics of Business and Economics
2 Business Ethics and Social Responsibility
Appendix: The Legal and Regulatory Environment
3 Business In a Borderless World

PART TWO: STARTING AND GROWING A BUSINESS
4 Options for Organizing Business
5 Small Business, Entrepreneurship, and Franchising

PART THREE: MANAGING FOR QUALITY AND COMPETITIVENESS
6 The Nature of Management
7 Organization, Teamwork, and Communication
8 Managing Operations and Supply Chains

PART FOUR: CREATING THE HUMAN RESOURCE ADVANTAGE
9 Motivating the Workforce
10 Managing Human Resources

PART FIVE: MARKETING DEVELOPING RELATIONSHIPS
11 Customer-Driven Marketing
12 Dimensions of Marketing Strategy
13 Digital Marketing and Social Media

PART SIX: FINANCING THE ENTERPRISE
14 Accounting and Financial Statements
15 Money and the Financial System
16 Financial Management and Securities Markets

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