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M: Business

M: Business

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  • ISBN:9781260598162
  • Editorial: UK-Mcgraw-Hill
  • Fecha de la edición:
  • Número de la edición: 7
  • Encuadernación:
  • Nº Pág.:650
  • Idiomas:Ingles,Inglés

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M: Business is designed to be brief, highly visual, and flexible for todays digital and entrepreneurial students. Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled mixture of exciting, fresh content and resources to support active learning. M: Business represents the best value available in the brief Introduction to Business market without sacrificing currency, accuracy, or a robust teaching and learning package via McGraw Hill Connect®.

CHAPTER 1: THE DYNAMICS OF BUSINESS AND ECONOMICS
CHAPTER 2: BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
CHAPTER 3: BUSINESS IN A BORDERLESS WORLD
CHAPTER 4: OPTIONS FOR ORGANIZING BUSINESS
CHAPTER 5: SMALL BUSINESS, ENTREPRENEURSHIP, AND FRANCHISING
CHAPTER 6: THE NATURE OF MANAGEMENT
CHAPTER 7: ORGANIZATION, TEAMWORK, AND COMMUNICATION
CHAPTER 8: MANAGING OPERATIONS AND SUPPLY CHAINS
CHAPTER 9: MOTIVATING THE WORKFORCE
CHAPTER 10: MANAGING HUMAN RESOURCES
CHAPTER 11: CUSTOMER-DRIVEN MARKETING
CHAPTER 12: DIMENSIONS OF MARKETING STRATEGY
CHAPTER 13: DIGITAL MARKETING AND SOCIAL MEDIA
CHAPTER 14: ACCOUNTING AND FINANCIAL STATEMENTS
CHAPTER 15: MONEY AND THE FINANCIAL SYSTEM
CHAPTER 16: FINANCIAL MANAGEMENT AND SECURITIES MARKETS

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