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Louis Bamberger "Department Store Innovator and Philanthropist "

Louis Bamberger "Department Store Innovator and Philanthropist "

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  • ISBN:9781611689815
  • Editorial: Univ. Press of New England
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:296
  • Idiomas:Ingles,Inglés

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Louis Bamberger (1855-1944) was the epitome of the merchant prince as public benefactor. Born in Baltimore, this son of German immigrants built his business-the great, glamorous L. Bamberger & Co. department store in Newark, N.J.-into the sixth-largest department store in the country. A multimillionaire by middle age, he joined the elite circle of German Jews who owned Macy's, Bloomingdale's, and Filene's. Despite his vast wealth and local prominence, Bamberger was a reclusive figure who shunned the limelight, left no business records, and kept no diaries. He remained a bachelor and kept his private life and the rationale for his business decisions to himself. Yet his achievements are manifold. He was a merchandising genius whose innovations, including newspaper and radio ads and brilliant use of window and in-store displays, established the culture of consumption in twentieth-century America. His generous giving, both within the Jewish community and beyond it, created institutions that still stand today: the Newark YM-YWHA, Beth Israel Hospital, and the Newark Museum.

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