Why does trust collapse in times of crisis? And when, instead, does it become a driver of growth, generating value? This book offers an analysis of the dynamics of trust through a sociological interpretation of the thought of John Maynard Keynes, the first economist to understand the full extent of the confidence-lever. In the context of the 2007 crisis and following recession, the innovative concept of Economy of Trust explains how trust spontaneously replaces the weakened institutional system of quality assurance and control and generates value. Indeed, the deficiency of such a system has become the ideal breeding ground for the growth of the unethical speculative Nominal Economy. Within this context, only targeted policies of Economy of Trust can funnel the 'store of value' effect generated by trust towards positive intents of building social capital. Indeed, always taking in consideration the irrational aspect of human action as identified in a revolutionary way by John Maynard Keynes.
Preface 1. Introduction PART I: COMPLEXITY 2. Keynes, The 'Economist Of Complexity' 3. Environmental Complexity 4. Nominal Economy Vs. Real Economy PART II: TRUST 5. Classical Rationality And Keynesian Irrationality 6. The Elements Of Trust 7. Trust; Confidence; 'Rational Trust' 8. The Role Of Emotions 9. Trust In Social Systems PART III: VALUE 10. The Economy Of Trust In The Global Crisis 11. Uncertainty 12. Irrationality 13. Speculation 14. Complexity 15. Stories PART IV: DEVELOPMENT 16. Growth And Development 17. Redistribution, Equity, Trust 18. The Keynesian 'Civilization' Concluding Remarks The Economy Of Trust Generates Value
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