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International Case Studies in Innovation and Entrepreneurship in Tourism

International Case Studies in Innovation and Entrepreneurship in Tourism

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  • ISBN:9781032487953
  • Editorial: Routledge
  • Encuadernación:
  • Nº Pág.:0
  • Idiomas:Inglés

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This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.

The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.

With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Introduction

Antónia Correia, José Dias Lopes and Miguel Portugal

Part 1: Education

Case 1. A roadmap to interdisciplinary project-based learning: Designing innovative experiences for tourism destinations

Joana A. Quintela, Marília Durão and Medéia Veríssimo

Case 2. Nurturing entrepreneurship through experiential learning at Macao Institute for Tourism Studies (IFTM)

Fernando Lourenço and Kim Leng Loi

Case 3. Bringing lessons from the Tourism Creative Factory ideation programme to the entrepreneurship education classroom

Francisco Banha, André Rui Graça and Francisco Miguel Banha

Case 4. Challenges for tourism education in times of transformation

José Dias Lopes and Sandra da Cruz Garcia

Part 2: Community

Case 5. ColorADD, the color alphabet

Miguel Portugal

Case 6. Two realities of community-based tourism in Ecuador, case studies of organizational success and failure

Claudia Patricia Maldonado-Erazo, Nancy Patricia Tierra-Tierra, María de la Cruz Del Rio-Rama and José Álvarez-García

Case 7. Community-based tourism and the struggle against depopulation in remote rural areas: The case of Linares de la Sierra (Spain)

Alfonso Vargas-Sánchez

Case 8. Public and private relationships in the management council for developing tourism in protected areas of the Amazon: The case of Parque Estadual de Guajará-Mirim, Brazil

Marina Castro Passos de Souza Barbosa and Haroldo de Sá Medeiros

Case 9. Examining the role of tourism social enterprise Venezia Autentica in responding to overtourism and progressing the sustainable development goals

Karla Boluk, Jessica Hadjis van Thiel, Finnigan Hine and Brendan Paddison

Case 10. Sustainable communities project: Promoting innovation and entrepreneurship through tourism projects in low-density territories

Rui Mendonça-Pedro and Miguel Portugal

Case 11. Design thinking in eco-tourism services

Anna Zielinska and Grzegorz Zielinski

Part 3: Sustainability

Case 12. Revitalizing low-season tourism in Zakopane: A case study on green workshops for a small pension/hotel

Justyna Majewska and Szymon Truskolaski

Case 13. The rising of sustainable tourism in the Canary Islands

Cristiana Oliveira, Juan Diego López Arquillo, Jose Serrano González and María Cadenas Borges

Case 14. Analysing the role of female entrepreneurs in spatial ecosystem approaches using quantitative methods

Hannah Zehren, Madlen Schwing, Julia Schiemann and Julian Philipp

Part 4: Cultural Experiences

Case 15. Ethnic Tourism - the case of the Cova da Moura district - Lisbon

Anabela Monteiro

Case 16. Heritage interpretation and tourism - a lesson learned based on cultural sites interpretation evaluation

Alexandra Rodrigues Gonçalves

Case 17. Ecomuseum Zavot and community-based tourism (CBT)

Evinç Dogan

Part 5: Gastronomic Experiences

Case 18. KESTAVA - food waste and sustainability in a Finnish restaurant

Rachel Dodds

Case 19. Innovation and creativity in culinary arts

Irina Petkova, Maya Ivanova and Hughes Boutin

Case 20. Marketing strategy formation for restaurant customer acquisition

Vahid Ghasemi, Marcelo Oliveira and Salar Kuhzady

Case 21. Best practices of social entrepreneurship in restaurant business: A case study of D'Bacalhau Lisbon

Carimo Rassal, Antónia Correia and Júlio Fernandes

Part 6: IT and Marketing

Case 22. ChatGPT content creation for online hospitality promotion

Juan Pablo Rodrigues Correia

Case 23. Digital platforms on accomodation: A dream coming true or a nightmare on the horizon?

João Almeida Vidal

Index

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