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International Business.Themes And Issues In The Modern Global Economy. "Themes And Issues In The Modern Global Economy"

Themes And Issues In The Modern Global Economy

International Business.Themes And Issues In The Modern Global Economy. "Themes And Issues In The Modern Global Economy". Themes And Issues In The Modern Global Economy

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  • ISBN:9780415437646
  • Editorial: Routledge
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:496
  • Idiomas:Ingles

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This new edition takes a challenging new approach to its subject matter. "International Business, 2nd Edition" addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and its impact on international business. It encourages business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, "International Business" provides students with an integrated overview of the field that is both theoretical and highly practical. Featuring a wealth of new case studies, updated pedagogy, a totally revised page design and a website to run alongside the text offering support and extra resources for students and lecturers this new edition will prove essential reading for all those studying international business.

Part I: Globalization and the International Business Environment 1. Globalization and the Changing Business Environment 2. Regional Integration and Globalization 3. Governance Issues in an Integrating World Economy 4. Development and International Production Part II: Enterprise Issues in the Global Economy 5. Multinationals: Conduits of Globalization 6. Globalizing Small and Medium-Sized Enterprises: The Emergence of Micronationals 7. The Global Trading Environment within Product Markets 8. The Global Trading Environment within Service Markets 9. Global Competition Issues 10. Culture and Ethics Part III: Challenges for the Global Resource Base 11. Labour Issues in the Global Economy 12. The International Monetary System 13. The Global Economy as an Information Economy 14. Greening International Business: Boon or Bust? 15. Energy: The Case of a Global and Globalizing Industry 16. International Business in a Changing World

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