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International Business: Environments And Operations.

International Business: Environments And Operations.

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pvp.74,00 €

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  • ISBN:9780131461062
  • Editorial: Prentice Hall
  • Fecha de la edición:
  • Número de la edición: 10
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:800
  • Idiomas:Ingles,Inglés

Materias:

For undergraduate and graduate courses in International Business. This text thoroughly discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It features an abundance of colorful maps, strong opening and closing cases, and current examples. - Part-ending video cases- Link each Parts material to some of todays most exciting international companies, such as Yahoo!, MTV, and Lands End. - PHLIP/CW Website- www.prenhall.com/daniels. - Gives students access to the most current information. - "Sandwich" concept of cases. - Includes an opening case for each chapter that illustrates what the chapter will be about, and a closing case that allows students to apply what they have studied. - Ethical dilemmas and social responsibility section- In each chapter. - "Looking to the future" section-In each chapter. - Marginal notes, end-of-chapter summaries, and bolding for new terms. - Eases students grasp of materials. - Up-to-date real-company examples.

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