International Business "Challenges In a Changing World"

Challenges In a Changing World

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Morrison, Janet

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ISBN:9781403945631
Editorial: Macmillan Publishers
Fecha de la edición:2009
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Nº Pág.:608
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/ Economía Internacional

This book offers a fresh and international approach to IB covering key current issues (SMEs, ethics, CSR, global governance, global warming) and presenting a diversity of social and cultural perspectives.It is fresh and completely up-to-date. It includes an outstanding geographical spread of case studies; extensive and integrated discussion of emerging and transition economies; and diversity of social and cultural perspectives. It provides strong coverage of ethics, corporate governance and CSR. It encourages students to think critically. It focuses on global issues. It features a multidisciplinary approach. It offers a strong coverage of SMEs and entrepreneurship and reflects the growing role of these businesses.This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries (South Korea, South Africa, Slovakia, Sweden...), it encourages students to think critically and emphasises the role of contemporary issues such as CSR, ethics, governance and global warming.

PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION; Introduction: The Business Enterprise in the International Environment; Perspectives on Globalization; PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS; The Economic Environment; The Cultural Environment; The Political and Legal Environment; PART III: COMPETING IN THE GLOBAL MARKETPLACE; International and Regional Trade; Organizational and Strategic Change; Marketing; PART IV: MANAGING IN THE GLOBAL ENVIRONMENT; HRM; Supply Chains; Finance and Accounting; Innovation; PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS; Ecological Challenges for Business and Society; Corporate Social Responsibility; Global Governance.