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International Business And Globalization

International Business And Globalization

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  • ISBN:9781412935302
  • Editorial: Sage Publications
  • Fecha de la edición:
  • Encuadernación:Tapa dura
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:1296
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"International Business and Globalization" examines the research on international business and globalization and includes a collection of the most significant works in the field. Although the terms international business and globalization are often used interchangeably, they have different meanings. The editors discuss these different meanings, the importance attributed to these different terms and how research has evolved in each area. Volume I defines globalization and looks at methods for its measurement, and explanations for current globalization trends. Volume II examines the relationship between globalization and culture. In particular, it reviews the research on cultural attributes and measurement, cultural nuances, and Comparative Management Theory. It also examines how globalization has affected various stakeholders such as labor, consumers, competitors, and the national sovereignty of foreign governments. Volume III looks at how people and firms have reacted to increased globalization in general, and how firms have reacted to globalization from a strategic point-of-view.

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