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Integrated Intellectual Asset Management.

Integrated Intellectual Asset Management.

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  • ISBN:9780566087219
  • Editorial: Gower Publishing
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 16 cm x 24 cm
  • Nº Pág.:187
  • Idiomas:Ingles,Inglés

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Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products.

Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas:

- decision making systems
- strategy
- policy and accountabilities
- knowledge management
- people and behaviour
- targets and metrics

You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.

Preface
Introductions
Background
Intellectual asset strategy
Policy and accountabilities
Decision making
People and behaviour
Targets and challenge
Processes - knowlege management
Processes - information management
Processes - patent portfolio management
Processes - IA and IP functions
Intellectual asset plans
IA management within a group of companies
Licensing
Agreements
Valuation of intellectual assets
Due diligence
Appendix 1: Intellectual property rights
Index

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