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Innovation Product Development And Commercialization: Case Studies And Best Practices In Product Develop

Innovation Product Development And Commercialization: Case Studies And Best Practices In Product Develop

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  • ISBN:9781932159707
  • Editorial: J. Ross Publishing
  • Fecha de la edición:
  • Encuadernación:Tapa dura
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:403
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The focus of Innovation, Development and Commercialization of New Products is on business-to-business, high-tech products and markets. Development of new software products or products with embedded software is also emphasized. The management challenges for high-technology knowledge creation, retention, and protection is discussed. We probe into the critical issues of the product development context, such as leadership and management competencies, organizational structure, and the role of human systems in product leadership. We present the details and nuances of an effective product development process including marketing, R&D, product and process engineering, and commercialization. We discuss the roles and contributions of diverse players including marketing, R&D, engineering, manufacturing, suppliers, and customers. The book also covers the topic of business and product portfolio planning, critical to proper prioritization of opportunities and to sound investment strategies. This book includes a flexible product development process and guidelines for a customer-value-centered engineering practice. It also covers leadership concepts and management methodologies that maximize the effectiveness of the firms people, technology, and knowledge assets in product development.

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