Industrial Tourism "Opportunities For City And Enterprise"

Opportunities For City And Enterprise

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ISBN:9781409402206
Editorial: Gower Publishing
Fecha de la edición:2010
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Nº Pág.:242
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Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.

Industrial tourism development in cities: towards a framework; Autostadt, Wolfsburg; Industrial tourism in Cologne; Industrial tourism in the Pays de la Loire region; Industrial tourism in Turin; Industrial tourism in Shanghai; Industrial tourism in Rotterdam; Conclusions and recommendations; Index.