Industrial Organization is a central branch of microeconomics that has historically provoked a great deal of debate among economists. Steve Martin draws on this debate and economic history in order to examine the economics of markets, industries and their participants and in doing so addresses the implications for public policy towards business behaviour. Industrial Organization in Context leads students through the essential concepts that are central to understanding the strategic behaviour of firms and the policy questions at the heart of Industrial Organization. It takes an international approach, examining both US Antitrust and EU Competition Policy and their development. Classic and contemporary examples serve to illustrate the theory and experimental tests of models help students to study economic questions. This book is accompanied by an Online Resource Centre which includes: For students: essay questions, links to useful websites, historical timelines For lecturers: Scientific Workplace, slides, instructor manual
1. Introduction; 2. Basic Market Models; 3. Oligopoly I: Basic Models; 4. Oligopoly II: Address Models; 5. Oligopoly III: Evidence; 6. Collusion: Economics; 7. Dominant Firms; 8. Price Discrimination; 9. Market Structure; 10. Firms and Firm Structure; 11. Mergers; 12. Interfirm Contracts; 13. Advertising, Information, and Sales; 14. Innovation; 15. Promoting Innovation; 16. Imperfectly Competitive International Markets; 17. Market Integration in the European Union; 18. U.S. Antitrust: Background; 19. EU Competition Policy: Background; 20. Collusion and Cooperation: Public Policy; 21. Monopolization and Dominance; 22. Merger Policy; 23. Public Policy Toward Price Discrimination; 24. Vertical Restraints; 25. Antitrust, Competition Policy, and Intellectual Property; 26. Are Antitrust and Competition Policy Worth It?; APPENDICES; Appendix I: Industry Classification Schemes; Appendix II: Just the Math Used in this Book; References
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