What's the best way to drive fundamental, transformative change within your organization? Envision your ideal solution: then, work backwards to where you are. It's called idealized design, and -- as executives in hundreds of organizations will testify -- it's one of the most powerful techniques you'll ever use. Authored by its legendary creator, Russell Ackoff, and leading practitioner Jason Magidson, Idealized Design covers every facet of this breakthrough methodology. You'll learn how to prepare for it, organize it, and execute it from start to finish. The authors reveal the fundamental differences between idealized design and traditional process re-engineering, and show how idealized design eliminates many conventional obstacles to change. Next, they demonstrate how to "dissolve" problems by designing systems that prevent them from arising in the first place. You'll see idealized design at work in enterprises, not-for-profit organizations, and government; then learn how to use it to improve processes, design new facilities, increase productivity, even save lives. The book includes three start-to-finish case studies, plus an extensive collection of real-world examples -- ranging from commercial aircraft design to corporate governance.
Foreword by Ray Stata xxiii
Preface xxix
Introduction: The Birth of an Idea xxxiii
Part I: Idealized Design: The Basics 1
Chapter 1: The Stages of Idealized Design 3
Chapter 2: Organizing the Process 27
Chapter 3: Preparing for an Idealized Design Process 43
Part II: Idealized Design: Applications-The Process in Action 59
Chapter 4: Business Enterprises 61
Chapter 5: Not-for-Profit and Government Organizations 87
Chapter 6: Process Improvement 103
Chapter 7: Problem Dissolving 117
Chapter 8: Facilities and Sites Design 129
Chapter 9: Take the Plunge 137
Part III: Idealized Design: No Limit-Applications to World Challenges 145
Chapter 10: The Urban Challenge 147
An Urban Car
A Redesign of Paris and Beyond
Chapter 11: The Health-Care Challenge 159
A National Health-Care System
A Health-Care Mall
Chapter 12: The Challenge to Government 171
A National Elections System
A New United Nations
A Response to Terrorism
Part IV: Complete Idealized Designs 187
Chapter 13: Energetics (Business Enterprise) 189
Chapter 14: Academy of Vocal Arts (Not-for-Profit) 219
Chapter 15: White House Communications Agency (Government) 235
Endnotes 265
Annotated Bibliography 267
Index 277
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