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How To Manage a Successful Business In China

How To Manage a Successful Business In China

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  • ISBN:9789814287821
  • Editorial: World Scientific Publishing
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:236
  • Idiomas:Ingles

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This unique book discusses how to manage an organization in China. It is based on the invaluable practical experience of entrepreneur Johan Bjorksten, who successfully built a local consulting business with over 100 employees, and Anders Hagglund, a seasoned manager who set up high-growth and highly profitable operations in China for a major industrial multinational. The book provides widely applicable advice based on experiences from different industries, including but not limited to those of the authors. Most books about business in China belong to one of two categories: autobiographical 'success stories' or academic treatises. "Managing in China" goes beyond these genres to provide highly relevant, practical advice and checklists, as well as concrete and illustrative examples from the authors' own experience. "Managing in China" succinctly explains how historical, cultural and social factors influence today's Chinese business environment, and how managers should take this into account in day-to-day operations. The book focuses on managing in a rapid-growth environment, but also provides advice on how to ensure sustainable operations and profitability in mature industries or a temporary downturn.

Preface by Joerg Wuttke
Ch. 1 Chinese Business Climate 7
Ch. 2 Differences and Similarities 15
Ch. 3 Key Concepts of Chinese Business Culture 23
Ch. 4 The Language Challenge 53
Ch. 5 Qualities of the Right Expatriate Manager 61
Ch. 6 Company Setup 67
Ch. 7 A Winning Local Team 95
Ch. 8 The Right Corporate Culture 135
Ch. 9 Right Business Focus 163
Ch. 10 Support Your Frontline Sales Organization 171
Ch. 11 Marketing to China 189
Ch. 12 Successful Execution Demands Top Management Attention 213
Ch. 13 Dealing with Head Office 219

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