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How to Get on to the High Street "A Guide to Getting Your Invention or Product Stocked and Sold"

How to Get on to the High Street "A Guide to Getting Your Invention or Product Stocked and Sold"

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  • ISBN:9781908003638
  • Editorial: Harriman House Publishing
  • Fecha de la edición:
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  • Nº Pág.:0
  • Idiomas:Ingles,Inglés

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Do you have an idea for a new product which you are convinced will be the 'next big thing'? Have you spotted a gap in the market and found a way to make people's lives easier or better? Then 'How to Get on to the High Street' is just the book you need. It is a step-by-step guide of how to transform your product from a dream in your head to a reality on the high street shelves. Topics covered include: making sure that people will buy your product before spending any money; stopping others copying your idea through patents, design registration and trademarks; creating a winning brand and marketing message; getting your product featured in the media; and breaking into big stores. Louise Guinda is the founder of Safe Dreams and the successful inventor of two products: the Cot Wrap and Safebreathe toys. Despite having no experience of bringing a product to market, Louise has succeeded creating a multi-national brand, winning numerous awards and appearing on the BBC website and STV News on the way.

The Safe Dreams story: How I got my toys stocked on the high street 1: Making sure that there is a market for your idea 2: Protecting your idea so no one else can copy you 3: Creating a prototype and finding a manufacturer 4: How to start a business - the basics 5: Creating a Brand and getting the word out about your product 6: Getting your product on the high street shelves Conclusion Further resources.

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