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How To Create And Manage a Mutual Fund Or Exchange Traded Fund "A Professional'S Guide."

A Professional'S Guide.

How To Create And Manage a Mutual Fund Or Exchange Traded Fund "A Professional'S Guide.". A Professional'S Guide.

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  • ISBN:9780470120552
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:416
  • Idiomas:Ingles,Inglés

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With this book, author Melinda Gerber walks you through the twenty-nine steps needed to start a mutual fund and the thirty-six steps needed to start an ETF. She provides costs and detailed explanations of how to accomplish each task from fledgling idea to the actuality of selling shares. The inclusion of timelines and common mistakes to avoid will assist you along the way. One common mistake, picking the wrong team, can crush a fund. Here she underlines the value of assembling a team of partners - not independent contractors. Gerber takes the time to explain the importance of creating a clear vision for your fund and reveals how to develop a message, profile customers, and identify your competition. She also outlines a diverse marketing plan with promotion and publicity ideas to fit any size budget. This book's information-packed appendixes provide valuable insights on what to expect in your first year, how to go about selling your business, and useful Web sites, phone numbers, and readings.

Pt. 1 Create and Manage a Mutual Fund
Ch. 1 Why the World Needs Another Mutual Fund 3
Ch. 2 Money, Product Differentiation, and Distribution 13
Ch. 3 Price and Customer Service 48
Ch. 4 Spreading the Word with Promotion and Publicity 89
Ch. 5 Building Your Mutual Fund Team 117
Ch. 8 The Steps to Start a Mutual Fund 158
Pt. 2 Create and Manage an Exchange-Traded Fund
Ch. 7 ETFs: The Mutual Fund's Next Evolution 221
Ch. 8 Building Your Exchange-Traded Fund Team 238
Ch. 9 The Steps to Start an Exchange-Traded Fund 251
App. A What to Expect In Your First Year 310
App. B Selling Your Business 315
App. C Useful Web Sites, Phone Numbers, and Additional Readings 322
App. D List of Service Provider Questions 330

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