Featuring a rich collection of cases, this book looks first-hand at hospitality management and explores where managers work, what they do and the real differences they can make. Organized in three parts, it describes the case method approach, reviews how to prepare cases for class discussion and includes 35 cases for teaching and learning. Enhancing managerial competency is emphasized throughout and readers are encouraged to examine managers behaving both effectively and ineffectively. While revealing much about hospitality businesses and practices, this book also provides a broad spectrum of experience that one would get only after a long and varied career.
Pt. I Learning from Cases 1
Ch. 1 An Introduction to the Case Method 3
Ch. 2 On Cases and the Case Method 11
Ch. 3 Toward Clearer Thinking 22
Ch. 4 Learning from Case Work 40
Pt. II Preparing Cases for Discussion 47
Ch. 5 Preparing Cases, Steps 1-3: Initial Work 49
Ch. 6 Preparing Cases, Step 4: Analytical Work 60
Ch. 7 Preparing Cases, Step 5: Diagnostic Work 81
Ch. 8 Preparing Cases, Step 6: Action Planning 86
Ch. 9 Preparing Iceberg Cases, Searching for Information 96
Ch. 10 Outlines for Case Preparation and Case Reports 105
Pt. III Cases for Discussion 109
Index