The Internet is connecting an increasing number of individuals, organizations, and devices into global networks of information flows. It is accelerating the dynamics of innovation in the digital economy, affecting the nature and intensity of competition, and enabling private companies, government, and the non-profit sector to develop new business models. In this new ecosystem many of the theoretical assumptions and historical observations upon which economics rests are altered and need critical reassessment. This Handbook brings together twenty-six original chapters that discuss theoretical and applied frameworks for the study of the economics of the Internet, encompassing:* its unique economics as a global information and communications infrastructure* the effects of the Internet on economic transactions, including social production, advertising, innovation, and intellectual property rights* the economics and management of Internet-based industries, such as search, news, entertainment, culture, and virtual worlds* the effects of the Internet on the economy at largeInterdisciplinary in its approach, the Handbook synthesizes the state of knowledge and offers new perspectives for researchers, practitioners, and students.
Contents:PrefaceIntroduction: The Economics of the Internet: An OverviewJohannes M. Bauer and Michael LatzerPART II THEORETICAL FOUNDATIONS1. The Industrial Organization of the InternetGunter Knieps and Johannes M. Bauer2. The Internet as a Complex Layered System Stephen J. Schultze and Richard S. Whitt3. A Network Science Approach to the Internet Volker Schneider and Johannes M. Bauer4. Peer Production and Cooperation Yochai Benkler5. The Internet and Productivity Carol Corrado and Bart Van Ark6. Cultural Economics and the Internet Christian Handke, Paul Stepan and Ruth Towse7. A Political Economy Approach to the Internet Patricia Mazepa and Vincent MoscoPART II INSTITUTIONAL ARRANGEMENTS AND INTERNET ARCHITECTURE8. Competition and Antitrust in Internet MarketsJustus Haucap and Torben Stuhmeier9. The Economics of Internet Standards Stanley M. Besen and George Sadowsky10. The Economics of Copyright and the Internet Sacha Wunsch-Vincent11. The Economics of Privacy, Data Protection and Surveillance Ian Brown12. Economics of Cybersecurity Michel Van Eeten, Hadi Asghari and Johannes M. Bauer13. Internet Architecture and Innovation in Applications Barbara Van Schewick14. Organizational Innovations, ICTs and Knowledge Governance: The Case of Platforms Cristiano Antonelli and Pier Paolo Patrucco15. Interconnection in the Internet: Peering, Interoperability and Content Delivery David D. Clark, William H. Lehr and Steven BauerPART III ECONOMICS AND MANAGEMENT OF APPLICATIONS AND SERVICES16 Internet Business Strategies Johann J. Kranz and Arnold Picot17. The Economics of Internet Search Hal R. Varian18. The Economics of Algorithmic Selection on the InternetMichael Latzer, Katharina Hollnbuchner, Natascha Just and Florian Saurwein19. Online Advertising EconomicsWenjuan Ma and Steven S. Wildman20. Online News Lucy Kung, Nic Newman and Robert Picard21. The Economics of Online Video Entertainment Ryland Sherman and David Waterman22. Business Strategies and Revenue Models for Converged Video Services Yu-Li Liu 23. The Economics of Virtual Worlds Isaac Knowles and Edward Castronova24. Economics of Big Data Claudio Feijoo, Jose-Luis Gomez-Barroso and Shivom AggarwalPART IV TRAJECTORIES25. The Evolution of the Internet: A Socioeconomic Account D. Linda Garcia26. From the Internet of Science to the Internet of Entertainment Eli M. Noam Index
