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Growing up digital: the rise of the net generation

Growing up digital: the rise of the net generation

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  • ISBN:9780070633612
  • Editorial: Mcgraw-Hill
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:338
  • Idiomas:Inglés

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Growing Up Digital shows how today's kids are leading the charge into the 21st century using the new media that's centered around the Internet. Just as the baby boomers of the TV generation dictated the economic, political, and cultural agenda of its time, the Net Generation, or "N-Gen", is developing and imposing its culture on us all, thereby reshaping how society and individuals interact. Don Tapscott explains how members of the N-Gen are beginning to think, learn, work, play, communicate, shop, and create in fundamentally different ways from their parents. Written in collaboration with over 300 N-Geners who shared with the author their opinions, experiences, and insights, Growing Up Digital offers an eye-opening, fact-filled picture of the new youth culture. Tapscott identifies the shift from the traditional broadcast medium to the new interactive medium as the cornerstone of the N-Generation, and he compares the passive medium of television - which young people increasingly dismiss as old fashioned - to the Internet, in which the consumer has control. Tapscott vividly illustrates a new "generation lap" in which the N-Gen is lapping its parents on the "info-track". Growing Up Digital also examines how the Net Generation is influencing the whole spectrum of society: the way we create wealth, the nature of commerce and marketing, the delivery system for entertainment, the role and dynamics of our educational system, our culture, and arguably the nature and influence of government and politics.

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