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Growing And Managing a Small Business: An Entrepreneurial Perspective.

Growing And Managing a Small Business: An Entrepreneurial Perspective.

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  • ISBN:9780618705092
  • Editorial: Houghton Mifflin International
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:Tapa dura
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:560
  • Idiomas:Ingles,Inglés

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This work is designed to give students a clear and comprehensive introduction to business ownership and management from the start-up phase to growth and harvest. Entrepreneurial in focus, this book departs from the traditional small business management text by incorporating new themes and principles of management more appropriate to managing growing small companies in a dynamic, global environment. The author adheres to the belief that small business owners who want their businesses to survive and grow over the long term must be innovative. By creating niche markets and by incorporating technology, a growing company can establish a market presence and compete successfully against its larger competitors. This guiding principle distinguishes this book from its primary competitors, which take a more functional approach.

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