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Green To Gold

Green To Gold

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  • ISBN:9780470393741
  • Editorial: Wiley & Sons Ltd.
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:408
  • Idiomas:Ingles,Inglés

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From the "Publishers Weekly" review: 'Two experts from Yale tackle the business wake-up-call du jour - environmental responsibility - from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though 'no company the authors know of is on a truly long-term sustainable course', Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys - watchdogs and industry associations, mostly - working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste 'take-back' legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought'.

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