This illuminating and practical collection of essays addresses the increasingly important topics of corporate ethics, social responsibility, and sustainability in the context of effective global business strategies. Instead of condemning business, or exhorting corporate leaders to "do good," the authors deal with the "hot button" issues of our time in a cool and rational manner, seeing them as opportunities rather than as problems. As the authors illustrate, there is no necessary trade-off between business leaders doing the right thing, on one hand, and the profitable thing, on the other. They demonstrate that ethics is not peripheral, or in addition to, the central concerns of business. To the contrary, ethics and good citizenship are at the heart of all good business strategies, decisions, and organizational cultures. These essays offer useful examples of how executives can create strategies and cultures that are, both and at the same time, ethical and effective--the essence of GOOD BUSINESS
Good Business: Exercising Effective & Ethical Leadership
Introduction: BRUCE HUTTON
I. Ethics: Personal and Professional
1. The Content and Practice of Business Ethics BUIE SEAWELL
2. How to Do the Right Thing: A Primer on Ethics and Moral Vision STEVEN PEPPER
3. The Psychology of Ethics Education SAM CASSIDY
4. Behavioral Ethics in Business Organizations: What the Academic Literature Teaches Us DENNIS P. WITTMER
II. Organizations and Ethics
5. Lessons from U.S. History for the 21st Century Corporation: The Changing Structure of Organizations and Role of Managers PAUL OLK
6. What is the Purpose of the Firm? Shareholder and Stakeholder Theories MICHAEL D. PFARRER
7. Corporate Social Responsibility and Corporate Excellence BRUCE HUTTON and DON MAYER
8. Leadership and Sustainable Corporate Cultures JAMES OTOOLE
III. Corporations, Public Policy, and Global Citizenship
9. Value Creation: The Promise of Sustainable Development DAVID COX and BRUCE HUTTON
10. Business and Public Policy JOHN M. HOLCOMB
11. The Post-Enron Regulatory Environment ELIZABETH STAPP, STEPHEN MARTIN, and KEVIN OBRIEN
12. International Legal and Ethical Issues for Multinationals DON MAYER AND RUTH JEBE
13. The Multinational's Dilemma: Cultures in Conflict DOUG ALLEN
IV. View from the Top
14. A Call for Values-Based Leadership BOB VANOUREK
Afterword: At Daniels, Ethics is a Contact Sport BUIE SEAWELL
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