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Globalizing Ideal Beauty "Women, Advertising, and the Power of Marketing"

Globalizing Ideal Beauty "Women, Advertising, and the Power of Marketing"

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  • ISBN:9781137021007
  • Editorial: Palgrave
  • Fecha de la edición:
  • Encuadernación:
  • Nº Pág.:224
  • Idiomas:Español

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Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

Introduction From Suffrage to Soap 'Good Looks Supremacy' Selling Prestige and Whiteness Selling Sex and Science J. Walter Thompson's International Expansion and the Ideology of Civilization J. Walter Thompson's International Ads Index

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