user
0
Su pedido

Tu pedido

Su carro de la compra está vacío

Materias

Global Marketing Management

Global Marketing Management

Compartir en:

(0 Comentarios)
Comenta y valora este libro

pvp.60,05 €

Sin Stock. Posibilidad entre 11 y 20 dias

  • ISBN:9780199267521
  • Editorial: Oxford University Press.
  • Fecha de la edición:
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:544
  • Idiomas:Ingles

Materias:

Global Marketing Management provides comprehensive coverage of the issues which define marketing in the world today. As well as covering long-standing topics, this book integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business, and corporate social responsibility. The discussion on these issues seeks to demonstrate how, through adequate management of these issues , an organization could seek to develop and maintain sustainable global competitiveness. The book aims to equip students with some of the most current knowledge and practical skills to help them make key management decisions in the increasingly dynamic and challenging global trading environment,

Otros libros de Lee, Keekok

Otros libros de Marketing