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Fundraising Management "Analysis, Planning and Practice"

Analysis, Planning and Practice

Fundraising Management "Analysis, Planning and Practice". Analysis, Planning and Practice

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  • ISBN:9780415451543
  • Editorial: Routledge
  • Fecha de la edición:
  • Número de la edición: 2
  • Encuadernación:
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:440
  • Idiomas:Ingles,Inglés

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This fully updated second edition of the successful Fundraising Management provides a thorough grounding in the principles underpinning professional practice, examining key issues and introducing the most important management tools available to the modern fundraiser.

List of plates
List of figures
List of tables
List of exhibits
1 The History and Development of Fundraising Practice
Pt. I The Fundraising Planning Process
2 Fundraising Planning: The Fundraising Audit
3 Marketing Research for Fundraising
4 Strategic Planning: The Fundraising Plan
Pt. II Fundraising from Individuals
5 Understanding Giving
6 Donor Recruitment
7 Donor Development
8 Major Gift Fundraising
9 Legacies and in Memoriam Giving
10 Community Fundraising
Pt. III Corporate/Trust Fundraising
11 Corporate Fundraising
12 Trust and Foundation Fundraising
13 Branding and Campaign Integration
Pt. IV Critical Issues in Fundraising
14 The Rise of New Electronic Channels
15 Benchmarking Fundraising Performance
16 Managing Fundraising Teams
17 Group Dynamics and Leadership
18 Legal and Ethical Aspects of Fundraising Management

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