Franchising Globally "Innovation, Learning And Imitation"

Innovation, Learning And Imitation

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ISBN:9780230238282
Editorial: Palgrave
Fecha de la edición:2010
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Dimensiones: 0 cm x 0 cm
Nº Pág.:272
Idiomas:Inglés,Ingles

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/ Economía Internacional

Examining franchising from an entrepreneurial and an international perspective this book includes theoretical discussions and practical examples. It also covers micro and macro studies of franchising environments in different parts of the world: including Europe, the Balkans, China, USA, Africa, and less developed markets.

A stable of prolific business and hospitality researchers have collaborated with Ilan Alon to advance the state of knowledge on franchising and its applications to emerging markets. Part I of the book reviews applicable theories of internationalization, international market selection, emerging markets and franchising entrepreneurship. Part II provides area studies of four distinct regions, including microfranchising applications in less developed countries. Part III provides case studies exemplifying internationalization, the use of franchising in a not-for-profit setting, the decision to use franchising by a SME (small and medium sized enterprise), and the experience of a failed master franchisee in China.

PART I: FRANCHISING APPROACHES AND FRAMEWORKS
Franchising In Emerging Markets; D.Welsh& C.Falbe
Franchising as an Entrepreneurial Form of Business; M.Sardy
Internationalization of Franchising; L.Ni& R.Wang
Clustering For International Market Selection; A.Shoham
PART II: AREA STUDIES OF FRANCHISING
Franchising in Italy; D.Vianneli
Franchising in Morocco; R.Alami
Franchising in Croatia; M.Alpeza& A.Erceg
Microfranchising in Less Developed Countries; M.Munoz& M.C.Mitchel
PART III: INTERNATIONAL FRANCHISING CASES
Ruth's Chris Franchises Expand Internationally; A.Kupetz
International Franchising at Best Western; G.Cliquet, M.C.Mitchel& R.Perrigot
San Francisco Coffee House Opens in Croatia; M.Alpeza& A.Erceg
Athlete's Foot Master Franchisee in China
Final Reflections