Football Brands

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Bridgewater, Sue

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ISBN:9780230232532
Editorial: Palgrave
Fecha de la edición:2010
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Dimensiones: 0 cm x 0 cm
Nº Pág.:256
Idiomas:Ingles,Inglés

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/ Marketing

Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brands and E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry

List of figures and tables
Acknowledgments
Introduction: Why view football clubs and organizations as brands?
What is a football brand?
Brand relationships in football
Understanding the football 'brandscape'
Football brand experiences
Globalization of football brands
Managing football brands through different stages of the lifecycle
References
Index