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Flying Off Course Iv: Airline Economics And Marketing

Flying Off Course Iv: Airline Economics And Marketing

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  • ISBN:9780415447379
  • Editorial: Routledge
  • Fecha de la edición:
  • Encuadernación:Rústica
  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:360
  • Idiomas:Ingles,Inglés

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The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics and marketing of international airlines.

Flying Off Course has established itself over the years as the indispensable guide to the inner workings of this exciting industry. This enlarged fourth edition, largely re-written and completely updated, takes into account the sweeping changes which have affected airlines in recent years. It includes much new material on many key topics such as airline costs, 'open skies , air cargo economics, charters and new trends in airline pricing.

It also contains two exciting new chapters on the economics of the low-cost no frills carriers and on the future prospects of the industry.

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