Fair Trade: Market-Driven Ethical Consumption.

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Nicholls, Alex, Opal, Charlotte

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ISBN:9781412901055
Editorial: Sage Publications
Fecha de la edición:2005
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Nº Pág.:277
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/ Economía Internacional

Fair Trade is at a crucial moment in its evolution from an alternative trading mechanism to a mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade.

Each chapter tackles a key area of Fair Trade thinking and theory, and the political, legal, and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled, such as 'what is the role and value of corporate social responsibility?' and 'what is the brand meaning of Fair Trade?' Thoroughout, readers are supported by revealing case studies and concise histories of different Fair Trade organisations.

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Nicholls, Alex; Opal, Charlotte

Fair Trade: Market-Driven Ethical Consumption.

Sage Publications. 2005

pvp.40,10 €