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Events Feasibility And Development

Events Feasibility And Development

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  • ISBN:9780750666404
  • Editorial: Butterworth-Heinemann
  • Fecha de la edición:
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  • Dimensiones: 0 cm x 0 cm
  • Nº Pág.:360
  • Idiomas:Ingles

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"Events Feasibility and Development: From Strategy to Operations" answers two fundamental questions faced by all events planners and organisers: 'how do I justify this event to the client?' and 'why are we spending money on this event?' With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), "Events Feasibility and Development: From Strategy to Operations" looks at issues such as: The process of creating a feasibility study; Events forecasting models and cost/benefit analysis; Types of events (exhibitions, sports, festivals) and their benefits and returns; Project management tools for measuring return on investment; Presents tools, techniques and arguments for justifying expenditure on event and festivals; Guides the reader through the project management process moulding existing models of cost benefit analysis for the events industry; and, International case study material is used throughout to add practical insight and support theory.

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